In 1990 Venture was spun off as an independent company from May. With the 1988 acquisition of Foley’s by the May Company, executives had their sights set on Texas for the next expansion of Venture. This careful growth into under-served markets helped to bolster the chain’s success. They also began to expand into medium-sized markets in the Midwest, such as Oklahoma, Indiana, and Kansas. By 1985 Venture had made it to over 50 stores mostly split between Chicago and St. Decisions for new locations were based on markets where May had experienced success with their full-line department stores. May slowly built up the Venture chain building many new locations and converting a few individually purchased competitors’ stores. The earliest stores even had their department layouts directly lifted from Target. These early stores stylistically resembled Target, using large amounts of red and orange coloring throughout the building, and similar block lettering for the logo, next to a geometric accent. ![]() ![]() Louis in 1970 and was quickly followed by a few stores throughout the suburban area, along with a few around Chicago. ![]() In the late 60s, the company hired a few ex-employees of competing Dayton-Hudson, including Target co-founder John Geisse, with plans to develop a competing upscale discount department store. originally started out as a project of the May Department Store Company, a large conglomerate that bought and owned various department store chains throughout the US.
0 Comments
Leave a Reply. |